Setting up prints

Print submission guidelines

Please follow these simple guidelines to avoid any possible misunderstandings and delays with your print project.

Resolution and detail

DO NOT RESAMPLE YOUR PRINT FILES TO 300dpi or some such. The BEST approach actually would be to leave your image at the resolution it was created at (by a scanner or by your camera or whatever).

The upper limit on resolution, at size, should be 600dpi.

Example: lets say you photograph with a 24megapixel camera. The files coming out of it would be something like 6000 pixels by 4000 pixels, or 20″x13.333″ at 300dpi (or 25″x16.666″ at 240dpi and so on).

If you would like your print to be 40″ wide, simply set it to 40″ wide in Photoshop’s Image Size dialog – the height then would be 26.66″ and the resolution 150dpi (make sure to uncheck “Resample” checkbox within the Image Size dialog window – in other words let resolution follow the dimensions). Save it and send it!

Image size & borders

When asking for a print of a particular size we require you to provide the following information:

a) width and height of the image (ie. print area that gets inked). Please make positively sure that the image in question is actually proportional to dimensions you are giving us!
You could also instruct us to make it X amount of inches wide or high, and let the other dimension follow.

b) trim size – dimensions of the piece of paper that will hold your print image. Alternatively, you can also specify just the border width, for example 3″ all around; or 2″ top and and sides and 2.5″ at the bottom, &c.

Prints where the image goes all the way to the edge of the paper are typically called full-bleed prints (bleed is  the part that gets trimmed off). If your submitted print image contains the bleed area – you should let us know so we can trim it down accurately.

File format

Tiff and PSD (Photoshop native document format) are the best ways to save your images. Avoid, if possible, any lossy compression formats, such as Jpeg. Photoshop fully supports PDF format, but generally speaking you should be using PDFs only for documents containing vector artwork.

Transferring us the files

Best way to send in your work is by using free online service – it’s fast, free and does not require an account. Direct sharing with Dropbox works well too.

Color issues

If you are creating artwork specifically for this printing project, consider using AdobeRGB1998 color space – it matches printer color gamut the best.
Otherwise, leave your color space as it came out of your camera or scanner. DO NOT convert your images to CMYK just for printing, but if your artwork was created in CMYK in the first place, leave it at that. Make ABSOLUTELY, POSITIVELY SURE that an ICC color profile is embedded with the image. (There’s a checkbox in Photoshop’s file save dialog window that lets you do just that. Make sure that it is checked!)
DO NOT, under any circumstances,  convert your images to a printer- / print media-specific color space.

If you are sending  images that have large areas of flat tones, and you need an exact color match – the best way to go is to specify a Pantone color that is closest to your desired tone. 

Images without embedded color profiles would have to be sorted out before we can get to printing them.

If you don’t have the necessary knowledge to follow or understand the above guidelines, don’t despair – we can help. However, please understand that we cannot provide this assistance for free – budget for a file preparation fee which is $50.00 per print project.